SMS and Push Notification Campaigns

Beyond email, Cockato supports two additional campaign channels for reaching customers directly on their mobile devices.

Channel Overview

| Channel | Delivery Method | Consent Required | Best For | |---|---|---| | SMS | Text message to phone number | SMS marketing consent | Time-sensitive offers, reminders | | Wallet Push | Notification via wallet pass | Push marketing consent | Loyalty updates, visit prompts |

SMS Campaigns

Setup Requirements

Before sending SMS campaigns, your platform administrator must configure an SMS provider:

⚠️ Important: SMS sending requires platform-level configuration. Contact your Cockato administrator if SMS is not available in your account.

Creating an SMS Campaign

1. Go to Marketing → Campaigns and click New Campaign.
2. Select SMS as the channel.
3. Choose your audience (all customers or a segment).
4. Write your message using the editor.
5. Preview and send.

SMS Content Guidelines

💡 Tip: Messages over 160 characters are split into multiple SMS segments, which increases cost. The character counter in the editor shows your current length.

SMS Routing

Cockato automatically routes SMS through the best provider based on:

• Customer's phone number country code
• Configured country-specific SMS providers
• Provider priority and failover settings

This ensures optimal delivery rates and cost efficiency across international audiences.

SMS Delivery Tracking

Common failure reasons:

• Invalid phone number format
• Number no longer active
• Carrier-level blocking
• No coverage area

Wallet Push Notifications

How It Works

Push notifications are sent directly to customers' digital wallet passes:

The notification appears on the customer's lock screen, linked to your loyalty pass.

Creating a Push Campaign

1. Go to Marketing → Campaigns and click New Campaign.
2. Select Push as the channel.
3. Enter a Title (max 30 characters recommended).
4. Enter a Body (max 100 characters recommended).
5. Select your audience and send.

Push Content Guidelines

💡 Tip: Push notifications are brief by nature. Lead with the value proposition and keep it actionable.

Push Requirements

For a customer to receive push notifications, they need:

Push Delivery Differences

Consent and Compliance

All channels automatically respect customer consent preferences:

Customers without the appropriate consent are silently excluded — they won't receive the message and won't appear in campaign analytics.

💡 Tip: Customers manage their own preferences through the Customer Portal. Include portal links in your communications so customers can easily update their consent settings.

Choosing the Right Channel