Master Partner Guide

As a master partner, you have full access to the Cockato partner ecosystem including affiliate management, referral tracking, commission monitoring, and network growth.

Accessing Your Dashboard

Log in to your Cockato account and navigate to the Partner section. Your dashboard provides:

Managing Referral Links

Create and manage custom referral links for your own direct referrals:

1. Go to Referral Links in the partner section.
2. Click Create Link.
3. Enter a descriptive name (e.g., "Facebook Campaign", "Email Newsletter").
4. Your unique referral code is automatically generated.
5. Copy and share the link.

Each link tracks clicks, signups, and conversions independently, letting you measure performance across different marketing channels.

💡 Tip: Create separate links for each channel and name them descriptively for easy performance comparison.

Recruiting Affiliates

Master partners can build a network of affiliate partners who refer customers on your behalf:

Sending Invitations

1. Go to the Affiliates section.
2. Click Invite Affiliate.
3. Fill in affiliate details:

4. Set their commission share percentages.
5. Send the invitation.

The affiliate receives an email with a link to accept and create their account.

Invitation Management

You can resend expired invitations or cancel pending ones.

Commission Share Configuration

When inviting an affiliate, you set their share of your commission:

How Commission Flows

Customer pays $100/mo subscription
→ Platform calculates master commission (e.g., 20% = $20)
→ If affiliate referred: Year 1 share applied (e.g., 50% of $20 = $10 to affiliate)
→ Master retains remainder ($10)

💡 Tip: Competitive commission shares attract quality affiliates. Consider offering higher Year 1 shares to incentivize active recruitment, with lower recurring shares for long-term sustainability.

Maximum Share Limits

Your commission tier may define a maximum affiliate share cap. You cannot offer shares exceeding this limit.

Monitoring Your Network

Affiliate Performance

Track each affiliate's contribution:

Customer Attribution

View all customers attributed to your network:

• Organization name and signup date
• Referring partner (you or an affiliate)
• Current subscription plan and status
• Commission history for each customer

Commission Ledger

Your commission ledger shows all earnings:

Best Practices for Master Partners

• Create dedicated links for each marketing channel to track ROI
• Check your dashboard weekly to monitor affiliate activity and referral trends
• Communicate regularly with your affiliate network — share tips and success stories
• Optimize commission shares — balance between attracting affiliates and retaining earnings
• Focus on quality — a few active affiliates outperform many inactive ones
• Track conversion funnels — identify where prospects drop off and optimize accordingly